appier
AI is no longer optional: Appier's CEO on creative intelligence and the company’s next chapter
Following Appier’s acquisition of AdCreative.ai, CEO Chih-Han Yu outlines the company’s full-stack marketing AI vision, what’s next for the firm, and the evolving role of CMOs in this era of AI-powered marketing.
Burger King sells more burgers in Taiwan with AI assistant
INSPIRATION STATION: Appier’s AI technology is boosting interaction and conversions for Burger King online in Taiwan, and generating customised offers for consumers regardless of weather conditions.
Explainable AI: Turning the black box into a glass box
As AI's influence over business decisions is growing, so too is the requirement for greater oversight over how it makes decisions—leading to the development of explainable AI. Appier's chief machine-learning scientist explains the factors behind this new trend.
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Covid has “accelerated digital transformation from years to months”
12 brand leaders discuss the challenges of digital transformation at a virtual roundtable hosted by Campaign and Appier.
How a HK online fashion retailer increased conversions by 121% and revenue by 127%
CASE STUDY: Working with Appier, MyDress identified its most valuable customers and targeted them with dynamic creative, reducing customer-acquisition costs while boosting ROAS by 30%.
How AI helped boost interest in Krungsri Credit Card
CASE STUDY: Thailand's KCC turned to Appier and its AI-powered audience solution to generate targeted consumer leads.
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