amazon advertising

Feb 7, 2025

Amazon's ad business soars, reaching US$56 billion in 2024

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

Oct 5, 2021

Wavemaker strikes ‘world first’ Amazon Advertising collaboration

Brands will be able to access Amazon’s audience insights from Wavemaker’s media planning tool.

May 4, 2021

Amazon touts new Twitch, IMBdTV offerings, audience guarantees via ad tech

In NewFronts presentation, the tech giant says it will launch original series on IMDbTV, bundle Amazon Advertising and Twitch campaigns and offer audience guarantees on media placements.