Tara Marchelin

Micro dramas: Is the rags-to-riches medium a heartbreak for brands?
Analysis
Feb 20, 2025
Tara Marchelin

Micro dramas: Is the rags-to-riches medium a ...

With their short duration and vertical format, micro dramas offer fresh entertainment to social media users. But as a marketing channel, they demand special consideration from brands.

No formula is the formula for Indonesia’s viral ad videos
Analysis
Oct 31, 2024
Tara Marchelin

No formula is the formula for Indonesia’s viral ad ...

While advertising agencies and marketing experts aim to recreate viral video sensations, most will settle for strategies that consistently produce high-engagement content for brands.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

1 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

Why Tim Hortons went with a hockey theme for its Super Bowl spot

2 Why Tim Hortons went with a hockey theme for its Super Bowl spot

PepsiCo's $200 million investment brings Cheetos back to Indonesia

3 PepsiCo's $200 million investment brings Cheetos back to Indonesia

Dentsu prioritises media in new growth plan following $820 million loss

4 Dentsu prioritises media in new growth plan following $820 million loss

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

5 Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

Beloved global creative leader Ari Weiss dies at 46

6 Beloved global creative leader Ari Weiss dies at 46

OMG taps Dentsu exec for Malaysia CEO position

7 OMG taps Dentsu exec for Malaysia CEO position

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

'The holding company model has been broken for a long time': MediaSense CEO

9 'The holding company model has been broken for a long time': MediaSense CEO

McDonald's Valentine's campaign may make you believe in enduring love

10 McDonald's Valentine's campaign may make you believe in enduring love