by Nicola Merrifield | Campaign Asia

Nicola Merrifield

Purpose-led ads lead to sales uplift for two in three brands

Analysis

2 days ago

Nicola Merrifield

Purpose-led ads lead to sales uplift for two in ...

Campaign's global survey also showed one in five marketers was unable to measure the commercial impact.

Analysis

3 days ago

Nicola Merrifield

Purpose-led marketing—still in favour?

Some say adland is saturated with purpose-led work, but for others, it still has an important role. CMOs from across the globe share whether and why the popularity of purpose-led ads is on the wane.

Global agency groups Q1 2024 report card: 'big six' eye new business to shore up revenues

Analysis

Jun 13, 2024

Nicola Merrifield

Global agency groups Q1 2024 report card: 'big six' ...

WPP and Dentsu’s organic revenues declined, while the other major holding companies achieved growth.

Virgin Atlantic marketing chief on accepting the challenge of sustainability credibility

Analysis

Feb 8, 2024

Nicola Merrifield

Virgin Atlantic marketing chief on accepting the ...

Annabelle Cordelli speaks to Campaign on tackling green aviation naysayers and how agencies need to prove effectiveness.

Panadol chief marketer: How healthcare is ‘hotting up’, consolidating agency partners and why purpose can go ‘too far

Analysis

Dec 19, 2023

Nicola Merrifield

Panadol chief marketer: How healthcare is ‘hotting ...

Tamara Rogers discusses how the global consumer healthcare company turns to holding companies for partnerships and why she won’t spread agency spending 'too thin.'

Analysis

Nov 13, 2023

Nicola Merrifield

Rightmove chief marketer: Pitching with the CEO, ...

Matt Bushby explains how he's on a mission to prove marketing is not the 'colouring-in department', with help from Rightmove's new creative and brand strategy agency.