Chris Daniels

FGS deal sets new benchmark for private equity in PR
News
Aug 23, 2024
Chris Daniels

FGS deal sets new benchmark for private equity in PR

While some say KKR is paying a control premium for the WPP asset, others believe 15 times earnings represents a transformation in how PE views the comms sector.

For brands, planning for the 2028 Olympic Games is off and running
Analysis
Aug 16, 2024
Chris Daniels

For brands, planning for the 2028 Olympic Games is ...

Wowed by the success of the Paris Olympics, marketers are wasting no time getting ready for the Los Angeles Games in four years.

Brand Super Bowl playbook: Scenario planning for everything Taylor Swift
Analysis
Feb 9, 2024
Chris Daniels

Brand Super Bowl playbook: Scenario planning for ...

Marketers are ready to pounce on the biggest topic of Super Bowl LVIII. Bet that at least one of them will fumble.

Evolution, not extinction: How brands and agencies are responding to the war on DEI
News
Jan 14, 2024
Chris Daniels

Evolution, not extinction: How brands and agencies ...

Amid feverish opposition, many companies aren’t backing off diversity, equity and inclusion work, but they are talking about it differently.

'Hollywood has a knack for always coming back': Entertainment PR agencies optimistic as writer's strike ends
Analysis
Oct 10, 2023
Chris Daniels

'Hollywood has a knack for always coming back': ...

United Entertainment Group, Lobeline Communications, Berk Communications and ShapiroPR share what the rest of the year looks like.

Why more PR agencies are becoming B Corps
Analysis
Aug 6, 2023
Chris Daniels

Why more PR agencies are becoming B Corps

The process is hard and maintaining it is even harder, but firms say B Corp status has cultural and bottom-line benefits.

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