AI is rapidly changing search, with implications for media, agencies and brands. Here’s how firms are changing strategy from search engine optimization to generative engine optimization.
From banning AP correspondents to canceling subscriptions, here are a few ways the Trump administration is intentionally stressing its own relationship with mainstream journalists.
While some say KKR is paying a control premium for the WPP asset, others believe 15 times earnings represents a transformation in how PE views the comms sector.