Animated film by Mother for UK charity celebrates the everyday realities of menstruation.
Aiming to capture the 'unapologetic' spirit of its fans, the song launches the brand's new campaign by Droga5 London.
Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time
Two campaigns target parents and teenagers.
Other agencies within the Cheil Worldwide network (Cheil, Barbarian, BMB and McKinney) have also pledged to join the initiative.
This is the debut work for the car brand by Droga5 London.
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