Representation Matters

Stories change the world.

Feb 20, 2025

Gen Z isn't buying Black History Month campaigns from brands scaling back on DEI

Posting alone isn’t enough to cover anti-DEI behavior anymore, says Adfero’s Kayla Marrero.

Feb 18, 2025

Time to Nike-ify DEI

Why we need to rescue the concept of 'merit' from being solely a Trump card.

Feb 13, 2025

The boys’ club still runs Australian advertising—and we’re done pretending otherwise

Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."

Jan 20, 2025

Cindy Gallop calls for adland to wield financial power against tech giants

“Stop grovelling at Zuckerberg’s feet and start demanding what is deserved. We are the business model for the internet,” writes Gallop in an opinion piece for Campaign Asia-Pacific.

Jan 16, 2025

Meta’s 'alarming' conduct policy

Meta has redrawn their boundaries of acceptable hate, and LGBTQIA+ people are no longer in the safety zone. Outvertising will no longer be working with them.