Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
How ad agencies can safeguard their creative spark from being appropriated
By implementing the right processes, and following it to the T, creative agencies can minimise the instances of idea thefts and safeguard their valuable work.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Global indie media rankings: PMG and Cossette lead Q1 2024 new-biz league
Big single wins for Australia's Nunn Media and Howatson+Co helped them place 3rd and 11th respectively.
Why Tessa Ohlendorf left agency life for artificial intelligence
The former managing director of MediaMonks started Fabric Folks to help agencies adapt to the new AI era.
.png&h=268&w=401&q=100&v=20170226&c=1)
‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
M&C Saatchi Sport & Entertainment repositions as 'the passions agency'
The repositioning comes after global CEO Steve Martin and UK CEO Jamie Wynne-Morgan resigned.
Agencies: Share your P&L with all staff
While agencies invest heavily in attracting and retaining top talent, they often overlook a potent tool for unlocking their full team potential: Financial transparency. Specifically, the radical act of sharing the agency's profit and loss statement (P&L) with everyone, not just the C-suite elite.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
