promptfirst economy

ChatGPT, conversational AI and the shift from search-based shopping
21 hours ago
Lionel Sim

ChatGPT, conversational AI and the shift from search-based shopping

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and structured data, predicts Lionel Sim, founder of AI Capitol.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

GroupM to merge agency brands into single P&L

2 GroupM to merge agency brands into single P&L

Labubu, the art toy craze and why grown-ups can’t get enough

3 Labubu, the art toy craze and why grown-ups can’t get enough

‘Just tone deaf’—Nike’s marathon campaign backlash

4 ‘Just tone deaf’—Nike’s marathon campaign backlash

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

5 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

6 Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

How Trust Bank went from zero to a million customers in less than three years

7 How Trust Bank went from zero to a million customers in less than three years

Former McDonald's marketer Eugene Lee joins Chagee as APAC CMO

8 Former McDonald's marketer Eugene Lee joins Chagee as APAC CMO

History of GroupM 2003-2025: The world's largest media investment arm

9 History of GroupM 2003-2025: The world's largest media investment arm

WPP’s Mark Read on the new-biz pipeline, rebuilding in-office culture and not 'surrendering’ AKQA

10 WPP’s Mark Read on the new-biz pipeline, rebuilding in-office culture and not 'surrendering’ AKQA