better brief

Creativity in crisis: Subjectivity and poor feedback stifle advertising
1 day ago
Will Green

Creativity in crisis: Subjectivity and poor feedback stifle advertising

A global study by BetterBriefs and Flood + Partners, in partnership with the IPA and WFA, reveals a broken approval process, eroding trust between marketers and agencies, and a creative industry struggling to produce standout work.

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