2024 results

Performance and staff numbers decline across global agency groups in 2024, as restructures continue
Mar 13, 2025
Daniel Farey-Jones

Performance and staff numbers decline across global agency groups in 2024, as restructures continue

An analysis of key trends from the performance of global holding companies through 2024.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

GroupM to merge agency brands into single P&L

3 GroupM to merge agency brands into single P&L

OMD takes the lead as EssenceMediacom drops out of global rankings

4 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

5 Labubu, the art toy craze and why grown-ups can’t get enough

‘Just tone deaf’—Nike’s marathon campaign backlash

6 ‘Just tone deaf’—Nike’s marathon campaign backlash

EMA 2025 winners revealed in live ceremony

7 2025 winners for Event Marketing Awards announced in live ceremony

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

8 'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

The cookie stays crumbled: APAC experts weigh in on Google decision

9 The cookie stays crumbled: APAC experts weigh in on Google decision

Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

10 Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’