Analysis
.jpg&h=268&w=401&q=100&v=20170226&c=1)
What marketers can learn from Gen Z cultures across Asia
EXCLUSIVE: In a new report by Ylab and Hakuhodo Consulting, Gen Zs across eight markets are studied to understand what shapes their purchasing decisions.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Ad Nut's favourite campaigns of 2024
An animation about death. An anti-smiling movement. A video game with cats. Ad Nut’s most memorable campaigns of the year are a weird, wonderful mix.
Keeping up appearances: The truth about 2024
Faking it has become the industry’s survival mechanism—but at what cost? Andreas Krasser reflects on a year of inflated appearances, shrinking budgets, and the urgent need for honesty and authenticity in both agencies and clients alike.
What makes holiday ads truly effective in APAC?
Amid holiday ad fatigue, Campaign delves into how brands can craft tailored campaigns to resonate with diverse APAC audiences and seize opportunities in this year’s evolving shopping landscape.
Nearly half of marketers eyeing budget cuts: Totem China marketing and media trends 2025
TOP OF THE CHARTS: Totem’s 10th annual report on marketing and media in China highlights key 2025 forecasts, including 48% of brands planning budget cuts and a projected rebound in consumer spending through 2025 and 2026.
November APAC advertiser of the month: Taobao, Louis Vuitton, and Chanel
The three brands lead in advertising awareness gains in Hong Kong this month, with Taobao’s Double 11 campaign dominating public attention.
The $31 billion Omnicom-IPG deal has industrial logic but also many caveats
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.
Top exits and entrances of 2024
Explore our annual recap of marcomms leaders who transitioned into new roles or departed from their current positions over the past year.
Omnicom-IPG billings worth $2.7 billion in China: Ebiquity
In accordance with latest findings, the deal will position the combined group to achieve a 15.5% global market share, with ambitions to strengthen its foothold and close the gap with competitors in mainland China.
Audi China marketers on launch of new EV brand
In an exclusive interview with Campaign, Audi China's marketers spoke about launching an entirely new brand targeted at younger consumers, competing in China's busy EV market, and picking Zheng Qinwen as an ambassador.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
An AI lens on the marketing headaches of 2024
Privacy fracas, economic turmoil, and an attention-fleeting digital world—Trinity P3 founder and chief executive Darren Woolley asked AI to prioritise the pain points that dominated marketing agendas across Asia-Pacific in 2024. Here's his take.
40 Under 40 2024: Neel Chhaya, DDB Group
A people-first leader, Chhaya has been instrumental in fuelling DDB Group’s client growth, reshaping service delivery, and fostering a culture of inclusivity.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Publicis agencies lead Agency of the Year 2024 APAC awards
Publicis Groupe led in creativity, PR, and culture, with OMD dominating media.
Publicis reigns at SEA Agency of the Year 2024
Leo Burnett and BBH Singapore stole the spotlight, as OMD took home media glory.
Omnicom and IPG chiefs on merger: Moving beyond ‘legacy advertising’, $750 million synergies and succession
John Wren and Philippe Krakowsky speak to Campaign.
40 Under 40 2024: Natalja Voronova, Goodyear
With only seven months to her name at an MNC, Voronova has already made strides with many of her practical solutions speedily coming to life.
Agency of the Year 2024 winners: Australia/New Zealand
See the complete winners list for the Australia/New Zealand region in the 2024 Campaign Asia-Pacific Agency of the Year awards.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Adland reacts to Omnicom-IPG mega-merger
The creation of advertising's new superpower has sparked intense debate about the future of marketing services. Campaign speaks to industry figures about what the $25.6 billion deal means for creativity, competition, and clients worldwide.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Omnicom’s Interpublic ambition: A deal that could redraw advertising’s power map
"This is more about cost synergies than revenue growth," argues Campaign columnist Ian Whittaker. As Omnicom targets Interpublic, is this deal a revolution or a recalibration?
.png&h=268&w=401&q=100&v=20170226&c=1)
The 12-minute window to CTV’s goldmine
The fight for CTV inventory is fierce, but the most valuable ad space isn't where you think it is. Ramakrishnan Raja says that CMOs must master how to leverage the 12-minute discovery window for maximum impact.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)