by Staff Reporters | Campaign Asia

Creative Minds: How Yuhang Lin went from dreaming of magical powers to solving real-world creative problems

News

1 day ago

Creative Minds: How Yuhang Lin went from dreaming ...

The Shanghai-based designer talks turning London Tube etiquette into a football game, finding inspiration in the marketing marvels of The Dark Knight, and why he wants to dine with Elon Musk.

News

1 day ago

Staff Reporters

Happy holidays from team Campaign!

As the Campaign Asia-Pacific editorial team takes a holiday bulletin break until January 6th, we bid farewell to 2024 with a poetic roundup of the year's defining marketing moments—from rebrands that rocked to cultural waves that soared.

News

1 day ago

Staff Reporters

Year in review: Biggest brand fails of 2024

From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.

Merlee Jayme launches Jayme Headquarters, a creative agency championing neurodiversity

News

1 day ago

Staff Reporters

Merlee Jayme launches Jayme Headquarters, a ...

Following the success of The Misfits Camp, Jayme's new venture is supported by a seasoned leadership team. Philippines-based professor Sam Alapan will now head The Misfits Camp.

Move and win roundup: Week of December 16, 2024

News

Dec 16, 2024

Staff Reporters

Move and win roundup: Week of December 16, 2024

Nine, Weber Shandwick, Klick, AKQA, Droga5, TBWA Melbourne, Poem, Snap, Didi, Agent99 and more in our weekly roundup of people moves and account wins.

Omnicom-IPG billings worth $2.7 billion in China: Ebiquity

Analysis

Dec 16, 2024

Staff Reporters

Omnicom-IPG billings worth $2.7 billion in China: ...

In accordance with latest findings, the deal will position the combined group to achieve a 15.5% global market share, with ambitions to strengthen its foothold and close the gap with competitors in mainland China.