Top 10 electronics brands in Southeast Asia

Samsung has beaten stiff competition from other global players like Apple and ...

X to rival ChatGPT by testing a free version of its AI ...

Malaysia's FashionValet faces corruption probe after ...

How Trump's presidency will reshape the global tech order

Visa marketing leader joins National Australia Bank as CMO

1 day ago

Top 10 electronics brands in Southeast Asia

Samsung has beaten stiff competition from other global players like Apple and Panasonic to become Southeast Asia’s top electronics brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

6 hours ago

X to rival ChatGPT by testing a free version of its ...

Several app researchers and users report seeing the free version of X’s AI chatbot, Grok, being made available to people across certain regions.

1 day ago

Malaysia's FashionValet faces corruption probe ...

Malaysia's Anti-Corruption Commission has officially opened an investigation into the US$10 million loss of state funds invested in the local fashion ecommerce platform.

1 day ago

How Trump's presidency will reshape the global tech ...

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with Asia-Pacific feeling the impact acutely, writes Ian Whittaker.

2 hours ago

Visa marketing leader joins National Australia Bank ...

Natalie Lockwood spent more than eight years in senior marketing roles at Visa. The appointment is effective January, 2025.

1 day ago

Creative Minds: Yan He on unpacking the art of digital emotion

Meet the Chongqing-born creative who turned a passion for engineering into art, creating everything from postal code soundscapes to AI love stories at UltraSuperNew Tokyo.

1 day ago

October advertiser of the month: 7-Eleven

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

16 hours ago

The life of a junior creative no-one tells you about

In this anonymous article, the author gives a raw look at a year filled with hard work, setbacks and the tough lessons of being a junior creative in a competitive agency.

4 days ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

1 day ago

Pinterest warns of year-end ad slowdown in Q3 earnings

Shares in the social media company slumped following the announcement, despite strong user numbers and top- and bottom-line growth.

4 days ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.

1 day ago

Brands and brand leaders react to Trump’s presidenti...

Many company leaders congratulated Donald Trump on becoming the next US President-elect, while some are expressing heartbreak.

Nov 6, 2024

Woolley Marketing: Why we must remember our target ...

"...But do you think following me around the internet and serving me ads often at a lower price offer will make me buy you? Junk is junk at any price," Woolley writes, pointing to the futility of chasing informed consumers.

Nov 5, 2024

Top Chinese snack company faces regulatory scrutiny ...

China’s premium snack giant Bestore is under regulatory scrutiny after influencers exposed labeling inconsistencies. The publicly listed brand has a presence in 15 countries.

Nov 6, 2024

Is impulse buy on deathbed in Indonesia?

Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands must adapt to survive.

Representation Matters

Nov 6, 2024

How to fix adland's motherhood crisis

The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.

Oct 28, 2024

What will it take for female creatives to get the ...

Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.

Oct 28, 2024

Top agencies abandon Campaign Brief amid growing ...

Leo Burnett Australia, Saatchi & Saatchi Australia, and Publicis Worldwide Australia are among the agencies who have severed ties with the publication triggered by a male-dominated 'Work 2024' feature.

Oct 22, 2024

Victoria’s Secret’s comeback fashion show portrays ...

Campaign speaks with experts about the brand’s ‘muddled’ messaging as its attempt to rebrand itself as inclusive missed the mark with consumers.

The Work

4 days ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

Nov 5, 2024

Biti's Hunter 'steps forward' in new branding campaign

REBRANDING EXERCISES: The Vietnamese footwear brand taps Dentsu Redder to resonate with a new generation through its new streetwear-inspired offering.

Nov 6, 2024

Against the odds: Unpacking the high-stakes world of Korea's teen gambling

The new campaign by Cheil and Toss exposes the dark world of teen gambling through a fictional Instagram feed, revealing risks far beyond mere money.

Nov 4, 2024

Cathay Pacific campaign introduces new Aria Suite business class service

'Where artistry takes flight' campaign film by Publicis Groupe Hong Kong focuses more on feeling, less on service details.

Nov 1, 2024

Bruce Lee-inspired crypto trading platform invokes kung fu legend in new campaign

1inch campaign asks viewers to take them 'seriousLEE'.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.

Events

Dec 5, 2024
InterContinental Singapore

Living it Up: Forging Deep Connections Between ...

An exclusive lunch-and-learn event that hosted by EternityX, in collaboration with CampaignAsia.

Aug 8, 2024
Virtual

Best Places to Work Asia-Pacific 2024

We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!

Sep 19, 2024
Virtual

40 under 40 2024

Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.

Dec 10, 2024
The Ritz Carlton Millenia

Asia-Pacific Agency of the Year Awards 2024

Celebrating the achievements of the marcom industry

PARTNER CONTENT

NEWS PROVIDED
BY PR NEWSWIRE