How brands can make dynamic pricing fairer for customers
Dynamic pricing is one of the hottest trends in e-commerce, but while it benefits ...
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Analysis
2 days ago
How brands can make dynamic pricing fairer for customers
Dynamic pricing is one of the hottest trends in e-commerce, but while it benefits brands by optimising profit margins, Campaign explores how it can be made fairer for consumers.
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Analysis
2 days ago
Ratan Tata: The quiet titan who shaped global ...
Under his guidance, Tata Group became a global conglomerate with a brand value of $28.6 billion and India’s most valuable company, symbolising the country’s economic ascent.
Analysis
12 hours ago
Top 10 brands a decade on: How Disney and Samsung ...
The behaviour of once iconic brands like Boeing and Volkswagen, ranked highly in 2014 have now dropped out of the new FutureBrand Index. But what is the secret to modern brand success?
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Data
2 days ago
How AI and algorithms will shape the future of ...
Dentsu's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into the "Algorithmic Era of Media."
Analysis
4 days ago
The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels ...
An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.
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News
2 days ago
Creative Minds: Brett Colliver swapped design for ads—and hit creative gold
Dentsu New Zealand’s CCO loves chasing creative chaos, bold ideas, and a courtside seat at the next NBA game.
News
2 days ago
Role moves and pitch wins: This week’s key highlights
Catch up on all the latest news from Standard Chartered, GroupM, PubMatic, Sling & Stone, Orange Line, Ideally, Dentsu India, OMG, Havas Media, and more, in our weekly roundup of people moves and account wins.
News
11 hours ago
Anti-fraud programmes ‘saved US advertisers $10.8 ...
Resulting in a 92% reduction in potential adspend losses, US advertisers were saved billions of ad dollars courtesy of industry-wide action tackling bad actors and fraudsters.
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Analysis
2 days ago
Indonesian creators produce the most content in ...
The 'State of the Creator Economy’ report was released during GroupM's content day in Jakarta, led by GOAT, its data-driven influencer marketing agency.
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News
3 days ago
DOJ targets Google’s search monopoly with potential ...
The US government escalates its case against Google, proposing measures that could reshape search and impact the ad ecosystem.
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Opinions
3 days ago
Burnout in adland: What can you do to help?
With over 15 years in the ad industry, Annabelle Black exposes the silent epidemic of burnout and calls for an urgent shift in how it's addressed—urging both employees and leaders to take action before it's too late.
News
3 days ago
Nearly half of Singaporean companies reluctant to ...
As the region observes World Mental Health Day, a new report from Intellect reveals that only 34% of companies across ASEAN provide crisis support for mental health, leaving employees vulnerable to stress, burnout, and reduced productivity.
News
3 days ago
WPP announces global partnership with Roblox
The move comes as Roblox is accused of failing to protect children from harmful content.
Analysis
4 days ago
How indie agency NP Digital takes on major holding ...
In the second part of Campaign's in-depth interview with Neil Patel in Boston, the digital marketing expert discusses how his agency holds up against the big names and why SEO is valuable throughout the funnel.
Opinions
4 days ago
Woolley Marketing: Is the path for media going ...
This month, Darren Woolley tackles the harsh reality of today’s media landscape: Fight a losing battle for transparency or outsmart the competition in a system rigged by tech giants?
The CMO's MO
Analysis
4 days ago
The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels ...
An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.
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Analysis
Sep 12, 2024
The CMO's MO: Techcombank's marketer brings the ...
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
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Analysis
Aug 13, 2024
The CMO's MO: HSBC's Cheuk Shum on why he's going ...
"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.
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Analysis
Jul 10, 2024
The CMO's MO: Alice Au thinks the marketing funnel ...
Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.
Agency Report Cards 2023
Analysis
Aug 6, 2024
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Advertising
Mar 27, 2024
Agency Report Card 2023: AKQA
The design-led agency continues to produce interesting work, but we didn’t see enough evidence of business growth or benefits from its partnership with Grey.
Advertising
Mar 27, 2024
Agency Report Card 2023: Assembly
2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.
Advertising
Mar 27, 2024
Agency Report Card 2023: BBDO
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
The Work
The Work
2 days ago
McDonald’s Singapore rallies youth to embrace self-love and resilience
Launched on World Mental Health Day, the 'Lovin' Me' initiative aims to support youth mental wellness through music, podcasts, and resources, tackling the growing challenges of emotional well-being among young people.
The Work
Oct 8, 2024
Uncovering the many small, unseen forms of domestic violence
An impactful campaign by the Western Australian government sheds light on recognising the subtle, everyday signs of domestic violence and why they so often go unnoticed.
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The Work
Oct 4, 2024
Cluckin’ speechless: KFC’s 'Hot & Spicy' range makes a comeback in Australia
The cheeky new campaign by Ogilvy taps into multi-sensorial experiences, bringing the brand's popular range to life by leaving fans 'speechless' with its tongue-tying taste.
The Work
Oct 3, 2024
You never know when you might need your favourite sauce
Kunnid, a Northeastern Thai sauce brand, introduces itself to Bangkok with the suggestion that your favourite small-time sauce can provide instant comfort.
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The Work
Oct 2, 2024
Pantene taps in ancient Chinese art in new campaign
A miracle in three minutes or perpetuating age-old pressures? Decoding Pantene's message in the latest spot.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
![[Virtual] Kantar BrandZ 2024 Most Valuable Southeast Asian Brands](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fGroup+3+(1).png&h=268&w=401&q=100&v=20170226&c=1)
Advertising
Jul 26, 2024
[Virtual] Kantar BrandZ 2024 Most Valuable ...
Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market
Advertising
Aug 8, 2024
Best Places to Work Asia-Pacific 2024
We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!
Advertising
Sep 19, 2024
40 under 40 2024
Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.
Advertising
Dec 10, 2024
Asia-Pacific Agency of the Year Awards 2024
Celebrating the achievements of the marcom industry
PARTNER CONTENT
Oct 8, 2024
Brands scale new heights with live sport on-board
Whatever your sport, nothing rivals the thrill and excitement of watching it live. And thanks to advances in technology, you can watch it whenever and wherever you want – even at 30,000ft or miles at sea. This is great news for fans and the brands trying to reach them.
PROMOTED
Oct 7, 2024
How the right audience data can future-proof your ...
Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements of a forward-looking marketing strategy, says Eyeota’s Trent Lloyd
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PROMOTED
Oct 4, 2024
YouTube Works Awards Southeast Asia jury commend ...
The high-profile jury of YouTube’s prestigious annual Southeast Asia awards talk to Campaign about highlights, trends, and learnings from this year’s batch of winning entries which showcase a great emphasis on AI, holistic marketing approaches, and creative impact.
PROMOTED
Oct 2, 2024
6 ways a brand idea can turn into an unforgettable ...
For any brand looking to turn a bold idea into a lasting legacy, the answer lies in transforming ideas into experiences that people will talk about for years to come.
Most Read
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BY PR NEWSWIRE