Advertising, Marketing, Media, Digital, PR News & more

The devastating comms impact of a Trumpian social-media age

With uncertainly looming over social media, PR heads lament the rise of misinforma...

Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

Advertisers, it’s time to face facts. Because truth matters

Lunar New Year goodies: APAC's best Year of the Snake ...

OMG names Hearts & Science APAC CEO

The devastating comms impact of a Trumpian social-media age

Analysis

17 hours ago

Surekha Ragavan

The devastating comms impact of a Trumpian social-media age

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.

Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

News

19 hours ago

Staff Reporters

Publicis Groupe taps McCann exec Amit Sutha as ...

Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s creative, media, and data operations in Malaysia. His appointment takes effect January 20.

Advertisers, it’s time to face facts. Because truth matters

Opinions

6 hours ago

Rupert Smith

Advertisers, it’s time to face facts. Because truth ...

Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.

Lunar New Year goodies: APAC's best Year of the Snake campaigns

The Work

17 hours ago

Staff Reporters

Lunar New Year goodies: APAC's best Year of the ...

Presenting the first crop of our annual roundup of LNY advertising from 2025.

News

17 hours ago

OMG names Hearts & Science APAC CEO

Rochelle Chhaya, CEO of OMG Thailand, has been elevated to Hearts & Science’s first APAC CEO. She will continue to oversee operations in Thailand until her successor is named.

Trump signs order to delay TikTok ban for 75 days

News

6 hours ago

Jyoti Rambhai

Trump signs order to delay TikTok ban for 75 days

With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not put their ‘eggs into one social basket’.

Global ad spend set to reach US$1.08 trillion in 2025

News

19 hours ago

Staff Reporters

Global ad spend set to reach US$1.08 trillion in 2025

Warc's annual media report predicts a landscape defined by unprecedented advertising growth and algorithmic innovation.

Here's a thought: Bigger isn’t always better

Opinions

18 hours ago

Warwick Cairns

Here's a thought: Bigger isn’t always better

As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and extinguishing the very spark clients value most.

News

17 hours ago

Wieden+Kennedy enters Australia

W+K beat pitch contender Droga5 to win the creative business in Australia, and will set up a team in Sydney to begin work with the fast-food giant.

Cindy Gallop calls for adland to wield financial power against tech giants

Opinions

1 day ago

Cindy Gallop

Cindy Gallop calls for adland to wield financial ...

“Stop grovelling at Zuckerberg’s feet and start demanding what is deserved. We are the business model for the internet,” writes Gallop in an opinion piece for Campaign Asia-Pacific.

Hylink CEO Su Tong resigns amid alleged market manipulation

News

1 day ago

Staff Reporters

Hylink CEO Su Tong resigns amid alleged market ...

The prolific founder and CEO stepped down to "safeguard the company’s reputation and ensure operational continuity" as the allegations are investigated.

The risks and opportunities of Red's international fame

Analysis

1 day ago

Minnie Wang

The risks and opportunities of Red's international fame

Amid a looming TikTok ban, Chinese social-media app Red is enjoying a sharp increase in users. But China’s marketing community view the phenomenon as a double-edged sword.

'I'm dreaming of AI that reads our thoughts': Ant Group CMO

Analysis

4 days ago

Nikita Mishra

'I'm dreaming of AI that reads our thoughts': Ant ...

Ray Chen Liang, CMO of Ant Group, gets candid about the risk of being ‘cheap’ by calculating every marketing dollar, the game-changing value of AI for small businesses, and brands he admires from afar.

Creative Minds: FCB's Claire Herselman transforms nonsense into creativity

Analysis

4 days ago

Staff Reporters

Creative Minds: FCB's Claire Herselman transforms ...

Get to know the senior copywriter who moved to London at 18 and worked as a barista.

Trust erosion leading to grievances: Edelman Trust Barometer 2025

News

1 day ago

Staff Reporters

Trust erosion leading to grievances: Edelman Trust ...

The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ahead of the World Economic Forum in Davos.

The CMO's MO

News

Jan 6, 2025

Nikita Mishra

The CMO's MO: Agoda's global CMO on why the future ...

Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.

The CMO's MO: Hyatt's APAC marketer on the power of prioritisation

Analysis

Nov 8, 2024

Nikita Mishra

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

Analysis

Oct 10, 2024

Staff Reporters

The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels ...

An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.

The CMO's MO: Techcombank's marketer brings the marathon mindset to banking

Analysis

Sep 12, 2024

Nikita Mishra

The CMO's MO: Techcombank's marketer brings the ...

Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.

Top 50 Brands

Analysis

Jan 8, 2025

Matthew Keegan

Top 10 travel brands in Southeast Asia

Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.

Analysis

Nov 22, 2024

Matthew Keegan

Top 10 car brands in Southeast Asia

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

Top 10 electronics brands in Southeast Asia

Analysis

Nov 11, 2024

Matthew Keegan

Top 10 electronics brands in Southeast Asia

Samsung has beaten stiff competition from other global players like Apple and Panasonic to become Southeast Asia’s top electronics brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

Analysis

Oct 28, 2024

Matthew Keegan

Top 10 fashion brands in Southeast Asia

Japanese casual wear giant Uniqlo has trumped other global favourites like Nike and Adidas to become Southeast Asia’s top fashion brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

The Work

EY launches global film focusing on next generation

The Work

1 day ago

Charlotte Rawlings

EY launches global film focusing on next generation

The campaign was created by Fink Different.

Singtel's attempt to reimagine LNY traditions misses the mark

The Work

4 days ago

Staff Reporters

Singtel's attempt to reimagine LNY traditions misses the mark

The telco's annual festive film blends humour and lightheartedness, but its reliance on traditional gender roles dampens an otherwise innovative take on festive preparations.

Vivo Thailand captures the bond between teachers and students

The Work

Jan 16, 2025

Ad Nut

Vivo Thailand captures the bond between teachers and students

Partnering with Grey Thailand for Teacher’s Day 2025, the campaign illustrates how technology can preserve both cherished moments and the enduring influence teachers have on their students.

Snapchat nudges US fans to ‘Find Your Favorites on Snap’ as possible TikTok ban looms

News

4 days ago

Julia Walker

Snapchat nudges US fans to ‘Find Your Favorites on Snap’ as possible TikTok ban looms

The campaign spotlights personal testimonials from Loren Gray, Avani Gregg and Harry Jowsey.

Suntory Boss Coffee fuels celeb chef Andy Hearnden

The Work

Jan 14, 2025

Staff Reporters

Suntory Boss Coffee fuels celeb chef Andy Hearnden

The ANZ campaign from the Japanese coffee brand was created by Its Friday and aims to celebrate ambition and the desire for constant reinvention.

Focus

Indies as One: The World's Top Independent Agencies

According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.

Insights on video marketing in Southeast Asia

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Pioneers Panel Series

‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.