by Robin Langford | Campaign Asia

Robin Langford

Unilever CEO: 'Spend on social will jump from 30% to 50%'

News

2 days ago

Robin Langford

Unilever CEO: 'Spend on social will jump from 30% ...

Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

News

2 days ago

Robin Langford

WPP and Bain mull sale of Kantar Worldpanel data ...

The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a $55 million profit drop in its latest earnings.

AI’s ‘Sputnik moment’: What DeepSeek could mean for marketers

Analysis

Jan 31, 2025

Robin Langford

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover

News

Dec 16, 2024

Robin Langford

‘This is not a merger of equals’: 6 marketing ...

With the big six holdcos on the verge of becoming the big five, how will the so-called ‘mega-merger’ impact client work, employees, and opportunities for smaller agencies?

Ipsos confirms Kantar Media takeover talks

News

Dec 2, 2024

Robin Langford

Ipsos confirms Kantar Media takeover talks

The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.

DOJ to recommend Google sell off its Chrome browser: Report

News

Nov 21, 2024

Robin Langford

DOJ to recommend Google sell off its Chrome ...

The internet giant could be required to decouple Android from the Google Play Store and offer publishers more opt out options from its AI products, according to a news report.