Why so many are leaving adland to embark on 'solopreneurship'
As mass layoffs and disillusionment with traditional agency models continue to ...
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Analysis
1 day ago
Why so many are leaving adland to embark on 'solopreneurship'
As mass layoffs and disillusionment with traditional agency models continue to drive professionals towards solopreneurship, can they cushion the pressures of running a solo venture?
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Analysis
22 hours ago
HSBC’s CMO on using Hong Kong as a backdrop to ...
To commemorate HSBC’s 160th birthday, Shum talks with Campaign about marketing efforts to mark the occasion, how the brand maintains relevancy, and utilising the fabric of Hong Kong in its marketing.
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News
16 hours ago
Deliveroo to exit Hong Kong, sells assets to rival ...
The on-demand food delivery platform bows out of Hong Kong due to tough competition. Deliveroo will cease operations in April, marking the end of its nine-year stint in the SAR.
News
21 hours ago
The rational consumer: Why China’s shoppers are ...
A new mindset is reshaping the Chinese consumer—64% now prioritise emotional fulfilment over material goods. Live entertainment, wellness and self-improvement are taking precedence over luxury shopping. For brands, selling happiness now matters more than selling products.
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Opinions
22 hours ago
The value of experience: Why adland must address ageism
The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.
22 hours ago
Campaign's 2025 Power List is open for nominations—are you ready to make the cut?
We are spotlighting the region’s most influential and transformative marketing leaders. With the March deadline fast approaching, now is the time to start preparing your submission. Details here.
News
21 hours ago
Who's making the first moves this week?
Dentsu, Orange Line, and Sparro lead this week's roundup of people moves and business wins.
News
1 day ago
Zachary Lim to helm IPG Mediabrands Singapore after ...
Lim left Wavemaker as MD of Singapore last month.
Analysis
3 days ago
'It's never been a better time': BBDO's global ...
In an interview with Campaign Asia, global CEO Nancy Reyes and chief creative officer Chris Beresford-Hill discuss their commitment to creativity, a new global positioning, female leadership, and why they believe the best is yet to come.
News
1 day ago
Financial Times initiates a global media review
EssenceMediacom X was the incumbent agency.
Analysis
3 days ago
Why gender-equality campaigns need to go past mushy ...
IWD 2025: Women creatives across the region talk about their favourite gender-equality campaigns that that mark a real force for action and change.
Opinions
Mar 5, 2025
Woolley Marketing: Is agency new business a ...
Every agency is trying to find the sales pitch that will win the business, but in the process, you might lose the very differentiation that secured your place in the pitch in the first place, says Darren Woolley.
Analysis
4 days ago
Creative Minds: Michael Fabian K wants to take ...
Full time lead creative at Maleo, and part time ad librarian, Michael Fabian K wants to make Indonesian advertising world famous.
News
4 days ago
Clemenger BBDO calls out unpaid IWD speeches with ...
Created in partnership with Less Than 10% F*ck That, the campaign calls out unpaid IWD speeches with a ready-made presentation that reminds companies women’s time isn’t free.
News
Mar 6, 2025
Havas reports 0.8% drop in revenue for 2024 as Asia ...
First set of results since Havas was spun off from Vivendi.
Ageism in adland
Opinions
22 hours ago
The value of experience: Why adland must address ageism
The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.
News
3 days ago
'Creativity is not bound by age, it only evolves ...
Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over Fifty awards.
News
Jan 16, 2025
Campaign Asia-Pacific launches 50 over 50 awards
Our inaugural list is aimed at dispelling stereotypes of older industry contributors, celebrating entrepreneurship, drive, tenacity, experience and mentorship that is driving the industry forward.
Opinions
Dec 18, 2024
Generation Greytt: The trillion-dollar market that ...
Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.
Representation Matters
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News
4 days ago
Gender equality is everyone’s fight—so why is ...
The industry has become society's convenient scapegoat for gender inequality, but adland alone can't fix what governments, corporations and culture continue to break.
News
4 days ago
Clemenger BBDO calls out unpaid IWD speeches with ...
Created in partnership with Less Than 10% F*ck That, the campaign calls out unpaid IWD speeches with a ready-made presentation that reminds companies women’s time isn’t free.
Analysis
Feb 20, 2025
Gen Z isn't buying Black History Month campaigns ...
Posting alone isn’t enough to cover anti-DEI behavior anymore, says Adfero’s Kayla Marrero.
Analysis
Feb 18, 2025
Time to Nike-ify DEI
Why we need to rescue the concept of 'merit' from being solely a Trump card.
The Work
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The Work
3 days ago
Tit for tat: Dentsu Thailand fights gambling with gambling
Dentsu Creative and The Stop Gambling Foundation repurpose the style and visuals of gambling ads to push out a stark warning to Thai youth.
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The Work
Mar 4, 2025
For IWD, KFC Singapore takes on ‘pocket inequality’
KFC and RGA bring the BBQ sauce and oversized pockets in an aim to ‘close the pocket gap' between genders.
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The Work
Mar 4, 2025
Falling dominos bring Telstra's internet experience to life
A visually engaging display of over 20,000 colourful dominos aims to give life to 'seamless internet' in this campaign from the Australian telco giant.
The Work
Mar 4, 2025
Netflix posters will reflect real-time pollution to promote Toxic Town series
The digital posters will use measurements of the air quality around them.
News
Mar 3, 2025
A new UNICEF campaign hits a six for gender equality
Deceptively simple, profoundly compelling. Watch Howatson+Company's latest pro bono effort for Cricket Australia.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
Marketing
Apr 15, 2025
Campaign Spotlight Indonesia 2025
Campaign Spotlight Indonesia, sets the backdrop for compelling dialogues that transcend borders, focusing on the globalized marketing strategies that have propelled Indonesian brands to excellence. We are excited to announce that we will be hosting our inaugural Spotlight event in Jakarta - Made in Indonesia. Built for the world.
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Marketing
Mar 27, 2025
Campaign Spotlight Hong Kong 2025
Explore the new 2025 marketing playbook at Campaign Spotlight Hong Kong on 27 March
Advertising
May 27, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
PROMOTED
Feb 24, 2025
The untapped potential of OTT for Singapore marketers
Based on a recent study by Nexxen, marketers in Singapore have much to gain in terms of effectiveness and ROI with OTT advertising.
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PROMOTED
Jan 24, 2025
DEI isn’t something to check off a list; it should ...
Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.
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PROMOTED
Jan 9, 2025
Uncovering the best marketing approaches to connect ...
A new report from EternityX and Tongcheng Travel points to optimal marketing strategies for wooing the most demanding and hard to please sliver of Chinese outbound travellers — the affluent segment.
PROMOTED
Jan 6, 2025
How Yandex advertising solutions help building a ...
Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
Most Read
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BY PR NEWSWIRE