Campaign Asia

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

Atifa Silk interviews...Atifa Silk

To celebrate Campaign’s 50th birthday, Asia brand director Atifa Silk agreed to turn the interviewing tables onto herself, reflecting on the highs and lows of almost two decades of Campaign's development.

Exclusive interview: Yannick Bolloré

THE ATIFA SILK INTERVIEW: Havas Group’s CEO says its high-profile restructuring gives it greater flexibility, and argues technology must power creativity—not the other way around.

'Tech companies are taking over Cannes': Maurice Lévy

The festival shouldn't lose sight of celebrating creativity and creative people, the former Publicis Groupe CEO tells Campaign Asia-Pacific.

DAN launches experience-focused media network

The new company, dentsu X, will build on the foundations of Dentsu Media, with plans to launch in Europe by the end of the year.

Keith Smith announces retirement: exclusive in-depth interview

On the day he announces his retirement, the longtime Asia adman looks back on his career and discusses the future of the industry in this exclusive interview with Atifa Silk.

Takaki Hibino: Exclusive interview

THE ATIFA SILK INTERVIEW: Dentsu’s first executive officer ever posted overseas opens up about how the agency runs in his blood, how he handles juggling three hats, and how he’s adapting to his global role.

Mainardo de Nardis: Exclusive interview

THE ATIFA SILK INTERVIEW: OMD’s global chief executive says that clients and agencies need trust more than ever as the rules are rewritten.

Power balance: Kathryn Jacob on equity of opportunity

The Atifa Silk Interview: Pearl & Dean’s chief executive tells Atifa Silk it is time for the industry to break down the invisible barriers to gender parity in the workplace

How Campaign is actively campaigning for change

Atifa Silk, Campaign Asia-Pacific brand director, introduces Diversity Hub and explains what Campaign is doing to hasten change in the industry.

Simon Bolton and Tim Greenhalgh: Exclusive interview

THE ATIFA SILK INTERVIEW: Consumer-experience specialist Fitch’s leadership duo is on a mission to put human feeling back into brand-marketing.

Is Cannes Lions for sale?

Atifa Silk, brand director of Campaign Asia-Pacific, interviews Duncan Painter, CEO of Top Right Group, at Cannes Lions 2015.

Sorrell: Creating change is easier in hard times

Just weeks before resigning, Sir Martin Sorrell sizes up the challenges posed by consultancies, tech platforms and the need for change in the final part of his Campaign interview.

What Sorrell wanted for WPP

Just weeks before resigning as WPP chief, Martin Sorrell talked with Campaign Asia-Pacific about his vision for the holding company he built.

Building admirable brands: Johnson & Johnson's Alison Lewis

EXCLUSIVE INTERVIEW: Johnson & Johnson’s first global consumer-sector CMO shares the challenges of delivering global campaigns and meeting local market needs

Exclusive interview: Sir Martin Sorrell

WPP’s chief executive gives his take on the global economy, the shift to digital, short-termism, and the prospect of Google buying agencies.

Healthy paranoia: Mark Patterson on GroupM at 10

GroupM’s Asia-Pacific CEO discusses with Atifa Silk the challenge of always being prepared for surprises that lurk around the next corner.

What Sorrell wanted for WPP

Just weeks before resigning as WPP chief, Martin Sorrell talked with Campaign Asia-Pacific about his vision for the holding company he built.

Sorrell: Long & short-term pressures create "an almost perfect storm"

Shortly before facing his own hurricane, Sorrell sat down with Campaign Asia-Pacific.

JWT's global CEO on driving diversity and agile creativity

Recently enthroned as J. Walter Thompson’s global CEO, Tamara Ingram shares her passion for creativity and inventiveness in advertising.

Exclusive interview: Bloomberg Media's CEO Justin Smith

The Atifa Silk Interview: Bloomberg Media Group’s new CEO explains why media brands need startup culture and outlines his vision for a seamless flow of content.

Exclusive interview: Tencent's SY Lau (Part 2)

In part two of a two-part interview with Campaign Asia-Pacific brand director Atifa Silk, Tencent’s online media guru talks managing risk, driving innovation and dealing with a state of ceaseless change.

Exclusive interview: Tencent's SY Lau

In part one of a two-part interview with Campaign Asia-Pacific brand director Atifa Silk, Tencent’s online media guru talks managing risk, driving innovation and dealing with a state of ceaseless change.

Exclusive: F1 boss Bernie Ecclestone on his billion-dollar brand

Scathingly sanguine about the financial woes of lesser teams, casually chauvinistic and claiming to open doors for governments, the F1 supremo pulls no punches in this interview with Campaign Asia-Pacific brand director Atifa Silk.

Henry Tajer explains his aggressive start as global CEO at IPG Mediabrands

The Atifa Silk Interview: The new head of IPG Mediabrands shares why he made sweeping organisational changes on his first day on the job, in the midst of the global media review storm.

Interview: Harris Diamond on how PR prepared him to lead McCann

THE ATIFA SILK INTERVIEW: How a background in PR and politics helps the global chief of McCann Worldgroup steer the network towards a multi-platform future.

Sir Tim Berners-Lee: The marketing impact of artificial intelligence

In this exclusive interview with Atifa Silk, the legendary computer scientist shares his vision of how thinking machines and a world covered in inexpensive pixels will change everything.

Charles Courtier: Exclusive interview

THE ATIFA SILK INTERVIEW It’s been a challenging period for MEC, but CEO Charles Courtier believes that the agency’s digital and data growth strategy will have an impact.

August issue highlights: Mega-merger analysis, more

The August 2013 issue of Campaign Asia-Pacific leads off with a cover story on the industry's new odd couple, Publicis and Omnicom. Also this month, a talent mission for Mars, expert advice on social media, a preview of Spikes Asia and more.

Exclusive: Interview with Dentsu's Tadashi Ishii

Dentsu’s leader outlines big ambitions and his plans for expansion.

July issue highlights: Top 1000 Brands, PR's future, Kering, BlackRock, more

A look at the July 2013 issue, including not only the 10th annual Asia's Top 1000 Brands report but also in-depth looks at Cannes 2013 and our recent PR360Asia conference, Louise Beveridge on PPR’s transformation into Kering, the face behind the BlackRock brand and Indonesia's trillion-dollar opportunity.

Mobile believer: Mondelez's Bonin Bough

THE ATIFA SILK INTERVIEW: The Mondelez media and engagement guru is passionate about unlocking the link between mobile usage and product consumption.

Interview: How Unilever keeps up with change

THE ATIFA SILK INTERVIEW: Unilever chiefs Keith Weed and Luis Di Como discuss the changing role of marketing and their biggest fears in the mobile age.

NOVEMBER ISSUE PREVIEW: Social media goes from punk kid to professional

Highlights from the November issue of Campaign Asia-Pacific, available tomorrow, include a cover story on social media's rise from the fringes to the boardroom, The Atifa Silk Interview with Lenovo's Ajay Kaul and an interview with KFC's Vipul Chawla. Plus, special reports on digital advertising and the luxury sector.

September issue highlights: CMOs need CIOs

The cover story in the September 2013 issue of Campaign Asia-Pacific focuses on the critical need for collaboration between the CMO and the CIO—and how some companies are building a culture that supports that cooperation. Plus, an interview with Unilever’s Keith Weed and Luis Di Como.

April issue highlights: 40 stars under 40, Philips' AJ Hesselink, GSK's Sam Singh, more

ASIA-PACIFIC - A look at what's inside the April 2013 issue, including 40 industry stars under 40, The Atifa Silk Interview with GSK's Sam Singh and a look at the upcoming Asian Marketing Effectiveness Festival, plus profiles of AJ Hesselink, Philips' brand leader in Asia, and Peter Hutton, the lifelong sports fan marketing Fox Sports Asia.

JWT's Bob Jeffrey: Keeping clients edgy and creatives happy

THE ATIFA SILK INTERVIEW: JWT’s global CEO discusses the shift to non-traditional marketing, cultural integration in a global organisation and providing challenges for both clients and creatives.

June issue highlights: Cannes preview, DHL, JWT and more

ASIA-PACIFIC - A look inside the June 2013 issue, including a preview of work from Asia that has a chance for glory at Cannes, the face behind the DHL brand, an in-depth interview with JWT global head Bob Jeffrey and more.

August issue preview: Metrics are key to understanding social

A preview of the upcoming August 2012 issue of Campaign Asia-Pacific, including a special report on social media, a look inside Coca-Cola via Atifa Silk's interview with Wendy Clark and a preview of the new Agency of the Year awards.

Profile: Unilever's global CMO Keith Weed

Unilever's global chief marketing officer, Keith Weed, still needs agencies, just not for everything.

UK-based Engine Group searches for partnerships in Asia

Despite decades in the industry, advertising and media veteran Peter Scott admits he still has much to learn, particularly in Asia. Atifa Silk reports on his plans to set up Engine here.

Profile: Sir Martin Sorrell on new technology and Asian leadership

THE ATIFA SILK INTERVIEW - WPP head Sir Martin Sorrell on new technology, acquisitions and Asian leadership.

Profile: PepsiCo's Salman Amin on Refresh project in Asia

In the upcoming March issue of Campaign Asia-Pacific, Salman Amin, executive vice-president of sales and marketing at PepsiCo, tells Atifa Silk he wants his brands to do good and engage consumers through social causes

SEPTEMBER ISSUE PREVIEW: Adapting to technological change is key

A look at the just-out September issue of Campaign Asia-Pacific, featuring Atifa Silk's interview with DDB's Chuck Brymer, our exclusive China Report, the Creativity Report, a look at marketing to 'geeks' and much more.

INSIDE THE OCTOBER ISSUE: TV's digital revolution, The Economist's Rashbass

ASIA-PACIFIC - A look at the just-released October issue, featuring Atifa Silk's interview with Andrew Rashbass, chief executive of The Economist, as well as our exclusive Broadcast Report, which delves into the disruptive impact of digital technology on the still critical medium.

Omnicom takes majority stake in India's Mudra Group

INDIA - Omnicom Group has acquired a majority stake in Mudra Group, India’s leading integrated marketing communications group, significantly expanding the holding company’s DAS capabilities and presence in the market.

Facebook's Carolyn Everson on the social network's rapid growth in Asia

THE ATIFA SILK INTERVIEW - Facebook’s new global CMO sees no end to the social network’s rapid growth, with Asian markets playing a major part in the company’s continued ambition

Citi's Bob O'Leary on the drive for effectiveness

THE ATIFA SILK INTERVIEW - Citi’s global head of marketing believes the drive for effectiveness is changing the way client firms operate, as CEOs and CFOs become more involved in the process

Renren's Joe Chen on maintaining growth in China

THE ATIFA SILK INTERVIEW - The CEO of Chinese social networking site Renren talks poker, innovation and the limits of international expansion

Profile: Global head of McCann Worldgroup Nick Brien

The new global head of McCann Worldgroup, Nick Brien, is setting out to reinvigorate his network and restructuring its business model to focus on key growth areas.

Profile: BMW director of brand steering, brand management & marketing services Dr Uwe Ellinghaus

THE ATIFA SILK INTERVIEW - Uwe Ellinghaus talks about making BMW more approachable, the integral role digital plays in its marketing, and why local campaign adaptations just don’t work in Asia.

Campaign Asia-Pacific ready with best insight and ideas

The last issue of Media magazine in its current format was published on 26 August 2010. As of 20 September, the magazine will be rebranded Campaign Asia-Pacific.

Profile: Procter & Gamble CMO Mark Pritchard

THE ATIFA SILK INTERVIEW - With an US$8.6 billion budget, Procter & Gamble’s global CMO Marc Pritchard is putting his faith in sports sponsorship and digital as a route to emerging markets.

PREVIEW: Asia's Top 1000 Brands report debuts tomorrow

ASIA-PACIFIC - Debuting tomorrow, Campaign Asia-Pacific's "Asia's Top 1000 Brands" report—the most comprehensive brand ranking on a regional, country and sector level—celebrates the success and achievements of brands in Asia-Pacific and outlines the dynamics shaping their performance across major consumer categories and markets.

May issue preview: Digital frees brands to tell their own stories