Profile: Procter & Gamble CMO Mark Pritchard
THE ATIFA SILK INTERVIEW - With an US$8.6 billion budget, Procter & Gamble’s global CMO Marc Pritchard is putting his faith in sports sponsorship and digital as a route to emerging markets.
by Atifa Silk
THE ATIFA SILK INTERVIEW - With an US$8.6 billion budget, Procter & Gamble’s global CMO Marc Pritchard is putting his faith in sports sponsorship and digital as a route to emerging markets.
by Atifa Silk