The test market where sci-fi becomes fact

How is the consumer landscape developing in China? VR, new energy, smart shopping – you've heard the buzzwords, but the sheer numbers behind them are astounding.

by Staff | 24/02/2017

With digital wallets on the rise in China, cash is no longer king. Platforms like Alipay and WeChat Pay are dominating.
Go on a date, try on clothes, design the interior of your home – Chinese consumers are rapidly adapting to the virtual world.
87% of China’s consumers are considering buying new energy cars. The country’s drivers, roads, and energy efficiency are evolving en masse.
 
China is a nation where living, working and shopping spaces have been ‘wired together’ with smart tech to improve energy efficiency, where a cyber security committee coined the SAEC (Society of Automotive Engineers, China) has already been established to police self-driving vehicles. The future is fast approaching, and the numbers don’t lie.
 
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