The Omnicom Advertising Group chief executive explains the value of bringing various agency brands together within one structure, discusses his working style and insists that reports of the industry's demise are greatly exaggerated.
Moving from Publicis to join Accenture Song in 2023, King's decision comes in the wake of a recent health experience.
In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.
Omnicom's new advertising division purports to be something new, so what does it have on offer? Campaign UK's editor Maisie McCabe explores.
During her time as CCO of Droga5 ANZ, Ford has led award-winning campaigns including for the Tuvaluan Government and Sydney Opera House's "Play It Safe”—which received the Cannes Lions Film Grand Prix in 2024.
Take responsibility for the focus of your festival.
After a 29-year stint at the Omnicom network, BBDO’s European chairman departs for Australia.
There isn't a simple solution to the complexities of hybrid working in creative businesses.
WPP put together an archive to celebrate the former JWT chairman's career last year.
Former Singapore-based chief creative officer will "explore new possibilities" as mantle passes to Abbott Mead Vickers BBDO creative Alex Grieve.
Annette King will become the consulting giant's marketing practice lead.
The future possibilities for advertising through the use of artificial intelligence have captured the attention of the industry, but the technology does not come without risks. Part two of Campaign’s 2023 CMO Outlook report unveils the opportunities and concerns that senior marketers anticipate will accompany the use of AI.
Dentsu’s UK and Ireland chief executive is building on the group’s Japanese heritage.
In-housing might be particularly seductive to marketers during times of economic pressures, but its appeal is wider than the financial justification. Campaign has spoken to CMOs worldwide to uncover their future plans.
As ad agencies find that they must move on from their traditional roles as creators and strategists and AI makes its presence increasingly felt, is a root-and-branch change to the industry’s long-standing business model necessary?
The "combination" could bring together S4 Capital with the owner of The Gate and Walk-In Media.
Apple is diluting its advertising pedigree with low-grade thinking.
It will be good for the industry—and the UK—if the new chief executive builds a business befitting the agency's legacy, writes Campaign UK editor, Maisie McCabe.
Creatives congregate at Cannes for validation, yet the festival can favour the sort of advertising briefs many of them try to avoid.
Elon Musk and the streaming giant underestimated the complexity of ad sales, but their platforms could yet be valuable options.
As personalised comms expand, the industry needs Ogilvy One’s creativity-led one-to-one approach more than it did in 2017.
Agency says bringing media and advertising together will allow it to leverage AI better.
Both agencies' success demonstrates brighter days are possible for all shops.
Executive partner sold former agency 101 to MullenLowe four years ago.
He shot Audi 'Clowns', The Guardian 'Three little pigs' and 'Christmas is for sharing' for Sainsbury's and Abbott Mead Vickers BBDO and co-founded UK production company Rattling Stick.
IAG-owned airline moves its advertising and CRM account from WPP to Uncommon Creative Studio after four years, scrapping its integrated model
Christie had been supporting the agency in Brazil, China, India and Japan as director of growth markets since 2019.
Chief executive will work his six-month notice period before moving to tech giant.
Arthur Sadoun speaks to Campaign after reporting organic revenue growth of 2.8% in the first three months of 2021.
The holding company recorded organic growth of 5.7% for Q1 across Asia, and China returned to growth at 3.0%.
Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far.
Having been at Saatchi agencies for more than 35 years, MacLennan has waited a long time for the top job. Now, as CEO of M&C Saatchi, he faces the huge challenge of re-establishing a business that was already marred by an accounting scandal when the global pandemic blindsided the industry.
Italian chocolate group Ferrero is looking for an agency to work on its Nutella spread brand.
Independent shop has paid back the six-figure sum it received under the government’s Job Retention Scheme after bouncing back from the initial financial shock of the pandemic.
IAG appointed WPP to the full-service BA account in 2017.
M&C Saatchi PLC is set to promote long-term lieutenant Moray MacLennan to chief executive, as the company’s last remaining founders bow out.
The FMCG giant is scrapping individual agency relationships.
Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.
FMCG giant is looking to work across holding companies and develop content partnerships with the entertainment world as it moves away from interruption-based advertising.
Revenue at Ascential's marketing division fell 8% in 2018, while Ebitda dropped by almost a fifth.
The review for the owner of Montblanc, Piaget and Cartier kicked off in the middle of last year.
GLOBAL - Bloomberg Media has promoted Parry Ravindranathan, the managing director of Asia-Pacific, to the new role of managing director of international, which will include all regions outside of the US.
Kay is currently the global partner and Asia-Pacific CEO at 72andSunny, based in Australia.
Fiona Lloyd and Sanjay Nazerali will lead Carat and Dentsu X respectively.
GLOBAL - GlaxoSmithKline has opened talks with agencies ahead of a review of its estimated US$1.57 billion global media planning and buying business.
GLOBAL - HTC is understood to have appointed Omnicom Media Group to its US$160 million global media planning and buying business, after a pitch.
GLOBAL - Interpublic's media division Mediabrands has restructured its global operations into three 'clusters' and handed more regional responsibility to Jim Hytner, EMEA president of UM.
GLOBAL - Interpublic has appointed Matt Freeman, chief executive of Mediabrands Ventures, to the position of vice-chairman, global chief innovation officer of Interpublic creative agency, McCann Erickson.
Bombay Sapphire, the Bacardi-owned gin brand, has launched a multimillion pound global marketing campaign, called 'Infused With Imagination', inspired by the heritage of the product and brand.
GLOBAL - Bel Group, the French owner of the Babybel and The Laughing Cow brands, has called a review of its estimated US$217 million (€150 million) global media planning and buying account.
LONDON - Aegis Group, the owner of the Carat and Isobar networks, has posted a 41% year-on-year increase in pre-tax profits in the first six months of 2011 and reported a "good performance" across the UK brands.
SYDNEY - Rob Atkinson, the chief operating officer of Clear Channel UK, has been appointed interim chief executive of Clear Channel's Adshel joint venture in Australia and New Zealand.
GLOBAL - The Timberland Company, manufacturer of rugged boots for walkers and hip hop stars, has agreed to sell to VF Corporation, the owner of The North Face and Wrangler, for US$2 billion.
Omnicom Group, the owner of the BBDO and OMD networks, has said its merger with Publicis Groupe might not take place until the third quarter of this year, as it reported its pre-tax income increased by less than one per cent in Q4.
Mondelez International, the owner of Cadbury and Oreo, has signed a global strategic partnership with Facebook.
GLOBAL - Clive Punter, LinkedIn's global managing director of marketing solutions, has left the business-to-business social media site after just 14 months.
GLOBAL - Social network Facebook has overtaken search giant Google to become the most visited website in the US for the week ending 13 March.
GLOBAL - Google-owned video sharing site YouTube has begun trailing a new live streaming platform over two days from 13 to 14 August, which could lead to it launching a permanent live streaming function for content producers worldwide.
Gustavo Martinez, the former global chief executive of J Walter Thompson, is working on projects for the agency's holding company WPP while the ongoing discrimination lawsuit against him and the agency continues.
GLOBAL – Publicis Groupe has confirmed that it will be launching a new network next year under the ZenithOptimedia media group.
Innocean Worldwide has appointed Jeremy Craigen, the former global executive creative director for Volkswagen at DDB, as its global chief creative officer.
GLOBAL - WPP has topped the Effie Index as the most effective agency holding group globally for the fourth year in a row, as Omnicom's BBDO is named the most effective ad network.
Dentsu Aegis Network and SMG will go head-to-head for global media business.
Emirates has appointed an interdisciplinary WPP team to handle its global branding and creative account.
GLOBAL - In part thanks to its Singapore office, Omnicom's OMD has been named the most-awarded media agency in the world, ahead of Publicis Groupe's Starcom MediaVest Group and its sister shop PHD, in The Gunn Report For Media 2014.
GLOBAL - Publicis Groupe is to move its VivaKi programmatic buyers into its media agencies, so that they sit alongside the traders in other disciplines.
CANNES - Aston Martin Lagonda has appointed WPP to its global integrated marketing account.
Publicis Groupe, the owner of Saatchi & Saatchi and Starcom Mediavest, and Omnicom, the owner of the OMD and BBDO networks, have confirmed plans to merge the two businesses.
GLOBAL - Carlsberg, the Danish brewing giant, has called a review of its global media account, currently held by OMD.
Dyson, the British technology company behind the bag-less vacuum cleaners, has appointed Mindshare to its US$185 million global media account after a competitive pitch.
GLOBAL - Mondelez International has finished its media review, selecting Carat in Asia-Pacific as well as the US and Europe.
Similar to crowdsourcing specialists like eYeka, Flare Studio is the first such platform to be launched by a creative ad network.
Group M has appointed Kelly Clark as global chief executive, as global president Dominic Proctor steps down.
GLOBAL - Havas is to rebrand its MPG Media Contacts network as Havas Media later this month, scrapping the 35-year-old media planning brand and aping the rebrand of its creative network to Havas Worldwide.
Grey and BBDO are understood to be lining up against incumbent JWT for the £400m HSBC global creative account.
GLOBAL - Advertisers should pay less to reach people on Facebook than on TV because the former skews mainly towards a brand's heaviest buyers, according to Professor Byron Sharp from the Ehrenberg-Bass Institute of South Australia.
GLOBAL - WPP has sprung a surprise deal to acquire AKQA, the major independent digital agency with clients including Nike, Google and Unilever, for a sum understood to be $540 million.
GLOBAL - Heineken has appointed Starcom MediaVest Group to consolidate its global media business, after a head-to-head pitch against part-incumbent Mindshare.
M&C Saatchi revenues hit by US government shutdown while S4 Capital blames 'lower project-based revenue and continued client caution'.