Gemma Charles

Profit vs purpose: Advertising’s balancing act

Profit vs purpose: Advertising’s balancing act

In the first part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising.

Greenpeace wastes British PM Boris Johnson in comedy ad

Greenpeace wastes British PM Boris Johnson in comedy ad

“Wasteminster” draws attention to Greenpeace’s call for a ban on plastic waste exports.

Creativity initiative #SheTakesOver goes global for third edition

Creativity initiative #SheTakesOver goes global for third edition

Adam & Eve/DDB said the 2022 drive will be the biggest to date.

M&C Saatchi nabs McCann UK duo to be global chief creatives

M&C Saatchi nabs McCann UK duo to be global chief creatives

Rob Doubal and Laurence “Lolly” Thomson had been at McCann UK for the past 14 years.

Cannes Lions faces calls to step up action on sexual harassment

Cannes Lions faces calls to step up action on sexual harassment

Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.

Meet the startup helping Nestlé, Nike and Unilever unite programmatic and purpose

Meet the startup helping Nestlé, Nike and Unilever unite programmatic and purpose

Good-Loop has attracted big-name brands and funding from You & Mr Jones since launching five years ago.

Dove needs to refocus on honesty, not rely on 'stunts'

Dove needs to refocus on honesty, not rely on 'stunts'

Dove is losing sight of its strengths following a string of attention-seeking ads this year, industry leaders have warned.

Publicis' Sadoun comes out fighting after Cannes pullout attacks

Publicis' Sadoun comes out fighting after Cannes pullout attacks

Publicis Groupe chief executive Arthur Sadoun has delivered a bullish defence of his decision to withdraw the network from trade events and flagship award shows such as Cannes Lions.

Facebook signals major shift away from brand and media posts

Facebook signals major shift away from brand and media posts

Facebook is overhauling how its news feed works to make posts from businesses, brands and media less prominent.

How creatives freed their minds during lockdown

How creatives freed their minds during lockdown

While the world ground to a virtual halt in the grip of the Covid pandemic, creativity remained unfettered. Campaign asked creatives to open up about the craft stories behind the spots.

Review of 2020: Black lives take centre stage

Review of 2020: Black lives take centre stage

Campaign looks at how after years of platitudes about racial inequality in the ad industry, the Black Lives Matter movement seems to be driving positive change at last.

Ebiquity launches responsible media tool to ‘drive positive change’

Ebiquity launches responsible media tool to ‘drive positive change’

Francesca Leronni appointed group director of responsible media at Ebiquity.

Nadal replaces Schumacher as Bacardi ambassador

Nadal replaces Schumacher as Bacardi ambassador

GLOBAL - Bacardi has signed up tennis star Rafael Nadal to replace Michael Schumacher as its global social responsibility ambassador.

Will Harris to leave Nokia, following relocation of its APAC HQ to Beijing

Will Harris to leave Nokia, following relocation of its APAC HQ to Beijing

ASIA-PACIFIC: Finnish mobile manufacturer Nokia relocated its Asia-Pacific headquarters from Singapore to Beijing at the start of the year, but Will Harris, Nokia's head of marketing for Southeast Asia and Asia-Pacific, has decided to return to the UK.

Jacob's Creek signs up former tennis ace Andre Agassi for global campaign

Jacob's Creek signs up former tennis ace Andre Agassi for global campaign

SYDNEY - Australian wine brand Jacob's Creek has signed a three-year partnership with Andre Agassi, which will see the former tennis champion feature in a global promotional campaign.