Media reports indicate that Interpublic Group is being pressured to spend more with X, or its Omnicom deal could face resistance from owner and Donald Trump ally Elon Musk.
The new entity, Horizon Global, boasts $20 billion in global billings and combines its parent companies’ respective AI platforms.
This week's abrupt cancellation of Jimmy Kimmel is a defining moment that underscores the vital role advertisers play in supporting the media that allows comedians to make jokes at politicians' expense.
The economic realities of broadcast television suggest that the show’s disappearance from late night was inevitable.
The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.
The new OOH campaign from Forsman & Bodenfors is promoting big rebates for Tesla owners.
The survey of 100 programmatic experts found that verification, viewability and measurement are also among the common worries
The abrupt announcement comes just days after the organisation and several advertisers, including Unilever and Mars, were accused by X of illegally withholding spending from the social media platform.
Created by Anomaly, "Ici, Quand on aime, on aime” (“Here, when we love, we love”) uses kissing as a representation of Quebecers' passion for the things they love. Including Pepsi.
Reporters may not always be your friend, but it doesn't mean they're your enemy either, opines The Message co-founder Chris Powell.
The “Toy Stories” campaign for sex toy company Dame follows its sexy film for Doritos, starring Walton Goggins.
Coastal Stone Whisky, with some help from a Canadian creative, is actually targeting Canadian Club whisky
The campaign by Rethink and Maximum Effort was inspired by Deadpool's ketchup-red outfit and Wolverine's mustard yellow one.
Cook was most recently McCann’s global innovation officer, while also leading the agency’s North American L’Oreal business.
Created by Innocean, with Grayson Music and Jazz Hands Music Place, "Breaking Barriers" is background music specifically designed for those with autism.
Yannick Bolloré has called his French holdco “one of the most acquisitive groups in the industry,” but downplayed speculation about a deal with struggling WPP.