Campaign US unveils new editorial team under leadership of Luz Corona
During a tumultuous time in American media and advertising, the team will provide in-depth reporting on the business and cultural challenges plaguing the industry.
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Is Bluesky the new #MarketingTwitter? Marketers weigh in
X users are becoming ex-users and fleeing to the new social app founded by X’s co-founder.
Marketers expected to scrutinize partner contracts post-SVB collapse
Advertising economy experts suggest the Silicon Valley Bank failure is generating increased uncertainty in the ad market and a reevaluation of vendor contracts.
McCormick appoints Dentsu X as global media agency
Dentsu X already handled the account in Australia, Canada, China and the U.S.
As writers’ strike draws to a close, ad industry expects some behaviors to stick
Media buyers say the Hollywood strikes have caused advertisers to demand more flexible, addressable ad buys, expected to be a permanent shift.