The Hermès game: Carefully-guarded craftsmanship or scarcity-driven marketing gimmick?

SOUNDING BOARD: With a market valuation of over US$218 billion in 2023, Hermès has managed to rise above the tidal wave of uncertainty sweeping across luxury brands. So, what's their secret to success? Industry experts weigh in.

by Nikita Mishra, Rahat Kapur