SK-II’s marketing head on choosing purpose over short-term sales
The P&G skincare brand, known for making headway in purpose-driven campaigns, is steadfast about choosing long-term messaging over the quick route to direct sales.
by Surekha Ragavan
The P&G skincare brand, known for making headway in purpose-driven campaigns, is steadfast about choosing long-term messaging over the quick route to direct sales.
by Surekha Ragavan