80% of all spirits and alcohol consumed in China is with a meal: MHD China
The VP of marketing at Moët Hennessy Diageo on using experiential marketing to build brand advocacy in a market where Chinese spirits still dominate.
by Surekha Ragavan
The VP of marketing at Moët Hennessy Diageo on using experiential marketing to build brand advocacy in a market where Chinese spirits still dominate.
by Surekha Ragavan