Rohit Ohri retires from FCB

Rohit Ohri, a veteran of the advertising industry with over three decades of experience, has announced his retirement from his role as global partner at FCB. Ohri, who led FCB Group India for eight years before his elevation to global partner last year, played a key role in the agency’s growth and creative transformation. He worked closely with FCB’s global CEO, Tyler Turnbull, during his tenure.

Before joining FCB, Ohri held senior leadership roles at some of the region’s top agencies. He served as executive chair at Dentsu for over four years and spent more than two decades at JWT India, where he rose to the position of managing partner.

As one of three global partners at FCB, alongside New York-based Tina Allan, head of data science and connections, and Danilo Boer, global partner for creative, Ohri was instrumental in driving the agency’s expansion.

He played a key role in FCB’s acquisition of independent digital marketing agency Kinnect. Founded in 2011 by Rohan Mehta and Chandni Shah, Kinnect has grown rapidly, with offices across India and capabilities in influencer outreach, reputation management, and digital production.

Ohri is also credited with launching FCB Six—the network’s creative performance arm—in Asia through its India office in May 2023. Six is the fastest-growing data-driven capability within the group, it entered the market with a 35% growth rate target for its first year.

Additionally, Ohri drove a creative renaissance within FCB, leading the agency to numerous global and local accolades during his tenure.

While FCB does not disclose regional business data, Campaign Asia-Pacific’s Agency Report Card highlighted that FCB's global net revenue grew by approximately 6% in 2023, with the APAC region contributing significantly to the growth. FCB India had a particularly strong year, achieving high double-digit revenue and profit growth.

With nearly two-thirds of its 1,500 Asia-Pacific staff based in India, the group’s India office has become a powerhouse within the global network. The acquisition and subsequent rebranding of Kinnect further solidified FCB’s position as an integral integrated creative agency in the market.