Asia-Pacific Power List 2024: Ronald Wong, Tam Jai International

Ronald Wong

Chief marketing officer
Tam Jai International
Hong Kong
Member since 2022

With a proven track record of branding, innovation, customer engagement and an ability to quickly scale brands and engage diverse audiences, Ronald Wong brings his marketing prowess to his new role as chief marketing officer of Tamjai International.

With over a decade of experience developing outstanding marketing strategies across Asia, Ronald is now focused on elevating Hong Kong's iconic restaurant TamJai SamGor and expanding its reach internationally.

Prior to joining Tam Jai International, Wong served as vice president of brand and marketing at DFI Retail Group, where he co-founded their highly successful loyalty programme, Yuu. Under his leadership, the programme reached unprecedented growth and engagement levels in Hong Kong, and then Singapore. Wong also spent five years at AIA Group as associate director of group brand and marketing, spearheading initiatives that repositioned AIA as a leader in total health solutions across 18 markets.

Now, Wong is wasting no time in putting his vision for growth into action. Within just two months of stepping into his role, the group successfully entered a joint venture agreement with ST Group Food Industries to expand in Australia and The Philippines. Under his leadership, the group launched Tam Jai's brand showcase in both markets and achieved over 90% brand awareness in less than six months.

He also led notable campaigns like TamJai SamGor’s 15th-anniversary celebration and collaborated with the world-renowned Australian Firefighters team in partnership with local charity The Big Tree, which drew significant buzz and created deeper customer connections.

Looking ahead, Wong aims to enhance Tam Jai's digital presence and customer relationships, focusing on innovation, such as improved CRM strategies and new marketing technologies. Wong also leads Tam Jai's CSR efforts, such as a partnership with the Asia Show Walker Association that supports youth development, including one of its recent initiatives, the Tech for Good Film Festival, a unique programme that offers a creative platform to nurture young local talent in film making - echoing the group's marketing philosophy: creativity matters in winning hearts of the customers.